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Sell Smarter. Create More Value.

Melbourne real estate agents combining sales expertise with hands-on renovation knowledge to help owners prepare, position and sell their property for the strongest possible result. 

We don’t just list your property. We identify opportunities to improve it before sale, coordinate the work and then take it to market with the aim of achieving a stronger result.

Sell. Improve. Maximise.

More Than a Real Estate Agent

Selling for the highest possible price isn't always about simply putting a property on the market.

Cameron Borg and UrbanRise Property Group assess each property before sale to identify improvements that may increase buyer appeal and perceived value.

This could include painting, flooring, landscaping, repairs, kitchen or bathroom improvements or a more substantial renovation.

Where improvements make financial sense, UrbanRise can assist with coordinating the process before the property goes to market.

The goal is simple: don't spend money unnecessarily — invest where it has the greatest potential to improve the final result.

Image by immo RENOVATION

Featured Properties.

For Sale

South Morang

16 Cassowary Road

4 Bed | 2 Bath | 2 Car

$900,000 - $980,000

For Sale

Mount Martha

23 Fairbairn Avenue

4 Bed | 3 Bath | 2 Car

$2,285,000 - $2,385,000

For Sale

Essendon

39 Hilda Street

4 Bed | 2 Bath | 2 Car

$1,300,000 - $1,400,000

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ABOUT THE BRAND

A Smarter Approach to Real Estate.

UrbanRise Property Group is built on a simple idea: helping clients unlock the full potential of their property. Our Melbourne team combines real estate sales expertise, buyers advocacy and hands-on renovation knowledge to deliver stronger property outcomes. Cameron Borg leads the business as Founder and Licensed Estate Agent.

Urban Rise Property Group Logo

01

Personalised service

02

Strong negotiation focus

03

Renovation expertise

04

Local market knowledge

05

End-to-end property solutions

What Our Clients Say About UrbanRise

Verified client reviews

"We recently purchased a house from Cameron Borg. We cannot recommend Cameron Borg highly enough. From the very beginning he was professional, knowledgeable and incredibly dedicated to helping us with the purchase of our new property and was genuinely caring. It was an absolute pleasure dealing with Cam. Thank you again for everything!"

Andrew & Carol Cullen

Thinking of Selling?

Let’s discuss how we can maximise your property’s value before it goes to market.

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